Biocon is one of India’s leading electrical companies that primarily manufactures and supplies a wide variety of electrical products. With decades of experience, Biocon is transitioning to become an industry leader in selling state-of-the-art electrical appliances built, keeping the Indian demographic in mind.
Biocon is a legacy brand with a significant market share in offline sales in the Southern states of India. To expand its product lines and appeal to a larger market, Biocon wanted a brand makeover with stunning visuals, animated ads, and a solid online presence to convert more customers.
Biocon's Instagram Feed
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Objective: To re-brand Biocon’s marketing campaigns and create industry-standard visuals for its new brand awareness campaigns.
Challenge: Converting a legacy brand into a digital-friendly business by emphasizing its new product lines.